Storytelling is central to the Zero Reasons Why® campaign. We have seen it in action – sharing why you care, or even personal stories of struggle, helps remove the stigma of mental health. Once stigma is reduced, a teen is more likely to seek help—hopefully earlier, before a crisis. Storytelling also creates empathy and connection, helping individuals know they are not alone or helping people better understand the journey of another person. Your voice is a necessary, welcome part of this conversation.